Social Media Management

For over 2 years I have been working in social media for the FSU College of Music Communications and Marketing Department as a member of our 6-8 person team for @musicfsu. In this role I help create content in the form of reels, carousels, stories, and posts.

 

In the summer of 2023 I noticed a need for an improved social media presence for the FSU Marching Chiefs @fsuchiefs, so I stepped up and worked with the directors to create a new student leadership role as social media manager. Within this role I created a team of student leadership composed of at least one member from each instrument section to assist in the bands social media presence as a whole.

 

My mission was to increase the Marching Chiefs reach in the band world while building up the social media accounts for each respective instrument section. Through social media I wanted to create a respectable brand for the world-reknowned Marching Chiefs while also sharing more fun and casual content for our own students and alumni to enjoy as well as prospective high schoolers and donors. Below are some examples of my work alongside the supporting analytics behind the growth of the social media accounts that I help manage.